Production for Plick
This is a production I lead at my time at Plick.
We only had budget for one production this whole year. so the challenge was to in one day create content suitible for both summer and winter. That would work on all our different channels: Print, digital out of home, banners and paid social media
The ad concept was a lazy hero. someone who makes a difference in the world without leaving their apartment, through shopping and selling second hand
Storyboards for the photographers and videographers to get the right mood
To emphasize the lazy and laid back part we made the set messy but fun to catch the attention of our younger target audience
we did a montage to show time passing and the action of using Plick being repeated, but also to be able to show off multiple outfits in one ad using only one model
Later early bird wanted to collaborate and paid for another round of smaller production. fortunately the models were up for another gig
We hired a videographer, photographer, MOA, and a set designer. My job was to lead production on set and make sure we got all the content we needed and do my job as art director to make sure it fit our vision and brand
With the assets I made these animations for digital out of home screens